Dynamic search engine results also mean that just because you rank well for a key phrase one day does not mean that you will rank well tomorrow.  You need to put in time for search engine optimization every day for your sites and make sure that your competition hasn’t caught up with you.  As diligent as you were to find your competitors and take over their number one spot in Google, so to are other marketers going after your number one spot.

I recently neglected one of my Build a Niche Store sites that has historically done well for me.  I have ranked in the number one spot in Google for months now with this particular site for it’s keywords and was recently ousted.  Traffic – and more importantly conversions – instantly dropped dramatically.  I got caught up in starting new projects and ignored this sites optimization and now I’m feeling the effects.

Because search engines are so dynamic, it should take just a small amount of work to get back my spot with Google but I also have to make sure I put in the time to keep it there.  Researching the sites that are researching me will help.  Always building solid backlinks to build trust with search engines is also important.  Setting up reminders to go back to sites solely for the purpose of SEO can keep those pesky competitors at bay.

What The Hell is SEO?

What the hell is SEO and how do I use it?  O.k. I understand it stands for Search Engine Optimization.  But what it means seems different anywhere I go on the web.  Webmasters get bombarded everywhere they go with what they need to do to their sites to get them to rank well with search engines and it is very confusing for newcomers (like myself.)  WIth a few of my sites, I have managed to rank well for keywords that bring in a steady amount of traffic and I’ve decided that I need to do more with organic search results if I want to make more money.  The basic thing I have learned when visiting sites that promise to help boost my rankings are:

1. They all want money.
2. Most of them are full of it.
3. Search Engines hate the things they do.

The problem with looking at SEO this way is that it’s made me avoid looking for information about it.  I hate researching SEO because of all the nonsense I have to deal with or sift through.  This is bad for me because I don’t want to do any kind of advertising campaigns for my Build a Niche Store sites.  I want to get traffic through organic search results.  And the only way to get decent rankings in search engines is by knowing a good amount of optimization techniques!  See my problem here?

I have found a few good places for learning SEO without having to deal with rubbish, like SEO Book.  I think one thing I need to stay away from is places that promise automated ways of boosting my sites rankings because that is the exact thing that Google and other search engines punish.

So what the hell is SEO exactly?  I’m still not sure exactly how to answer that.  But I am much more commited to learning more after seeing myself how powerful ranking well for my targeted keywords can be.